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Start From the Bottom

Learn how to be a franchisor by beginning as a franchisee.

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This story appears in the March 2002 issue of Entrepreneur. Subscribe »

Tracey Wills wanted to be a franchisor. She thought it would be a great way to expand her pharmacy and durable medical equipment business. Her next step? Become a franchisee. "I thought, what better way to learn about franchising than to buy one?" the 37-year-old explains.

Four years ago, Wills opened the doors to her Oklahoma City-based The Women's Health Boutique, a women's medical product retailer. The store sells items such as breast pumps, support garments and skin-care products. The boutique also carries prostheses, wigs and hats for breast cancer patients.

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