Scenic Route
She's seeing profits showing drivers things they haven't seen before.
What: Maps that chart scenic
back roads
Who: Jenny Lefferts of MAD
(Motor Adventure Destinations) Maps Inc.
Where: San Francisco
When: Started in 1999
Jenny Lefferts' love for the open road began during her childhood, when she'd spend summers traveling with her family in their '72 VW van. After moving to San Francisco from Montreal at age 21, she became an avid motorcyclist. "Every weekend, I used to leave town and start finding back roads," says Lefferts, 36.
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