Scenic Route
She's seeing profits showing drivers things they haven't seen before.
What: Maps that chart scenic
back roads
Who: Jenny Lefferts of MAD
(Motor Adventure Destinations) Maps Inc.
Where: San Francisco
When: Started in 1999
Jenny Lefferts' love for the open road began during her childhood, when she'd spend summers traveling with her family in their '72 VW van. After moving to San Francisco from Montreal at age 21, she became an avid motorcyclist. "Every weekend, I used to leave town and start finding back roads," says Lefferts, 36.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market
