This story appears in the
March 2002 issue of
Entrepreneur.
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What the world needs now is love, sweet love--or some really
great PR.
Check out Karma Communications founder Jenny Pemberton's
idea of how to make the world a better place. This Ashland,
Kentucky, entrepreneur is using her marketing and public relations
company for good--she's doing full publicity campaigns for
small businesses in their first year of business . . . free of
charge. Her services include press releases, brochures, trade show
PR, media kits and media relations. (She's even translated a
press release into French for one of her clients.) Though none of
her clients has reached profitability yet, at least one has
insisted on a written payment plan for when the time comes, because
he valued her services so much.
Having worked with a range of businesses, from an entertainment
company and a pool-maintenance service to a specialty products
marketing service, Pemberton has done it all. "I see this as
an opportunity to work globally," says Pemberton, 40. "I
hope I help make everyone successful--in my own small way."
Companies are chosen on a case-by-case basis; for more information,
log on to www.karma-com.com.