- All Grown Up: An Orange
County, Florida, McDonald's is wooing adults with amenities
such as a pool table, gourmet coffees and specialty desserts; a new
program lets Burger King customers earn points to use on eBay.
- Couldn't Hurt: Are
"healthy fast-food" chains like Andrew Smash, EVOS,
Healthy Bites Grill, O'Naturals and Topz set for takeoff?
Depends on whether consumers decide soy burgers, veggie dogs and
baked french fries taste good, or are just good for you.
- Eat the Upper Crust:
Whether at fine restaurants or chains like Johnny Rockets, burgers
are going upscale, graced with gourmet extras ranging from chipotle
mayonnaise and applewood-smoked bacon to pancetta, truffles and
This story appears in the March 2002 issue of Entrepreneur. Subscribe »