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From Idea to Inspiration

How some of the biggest ideas in business came to be.

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This story appears in the March 2002 issue of Entrepreneur. Subscribe »



Attorney Steven D. Strauss has gathered dozens of tales about big ideas from Post-Its and Palm Pilots to Viagra and Silly Putty. And he tells them all in The Big Idea (Dearborn Trade, $17.95). These accounts reveal how the TV remote, Teflon, Tupperware and many other products came to be, each chapter ending with a lesson that sums it up.

Some of the guidelines are obvious. No one will be dumbfounded to learn that "Nothing beats good publicity for increasing acceptance of an innovative product." But the stories illustrating these rules help make them memorable.

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