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Mark Burnett knows a little something about survival. Listen up, and you will, too.

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This story appears in the March 2002 issue of Entrepreneur. Subscribe »

Entrepreneurship is an adventure. So there may be nobody better to get survival tips from than Mark Burnett, executive producer of CBS' Survivor and USA Network's Eco-Challenge, which debuts next month. Small wonder Burnett, 41, whose production company, SEG Inc., brought in more than $80 million in 2001, felt qualified to write Dare to Succeed: How to Survive and Thrive in the Game of Life (Hyperion Hardcover). All this from a guy who used to be a nanny, and later sold T-shirts in Venice Beach, California.

Your book is called Dare to Succeed. Are you suggesting that fear plays a big role in entrepreneurs not succeeding?

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