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These times are spawning a new kind of -- that try to respect their more than of the past, to treat them better, to share a brighter vision with them. You see these companies in the , with their innovative on-site day-care centers, their -sharing plans and their commitment to openness. These companies an active role in their communities, both with their employees and beyond.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

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