Don't Pitch This
Here's what not to include in your pitch letter.
- Overly solicitous greetings: Try to stick with"Dear." It may not be original, but it's not silly orclichéd.
- Exaggerations: Don't send your prospects a snow job;you're sure to lose credibility if you do. Try to say somethingnice about the prospect's business, but strive to bebelievable.
- Dramatic punctuation: Don't overuse exclamationpoints, underlines, italics and bold typefaces. And limit your useof fonts; remember, it's a letter, not an ad.
- Too much information: Don't waste prospects'time giving them data they don't need. Tell prospects what youcan do for them and why they should choose you instead of acompetitor.
- Odd closings: Keep it simple, not desperate. You are,after all, trying to sound sincere.
Excerpted fromGet Smart: 365 Tips To Boost YourEntrepreneurial IQ
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