Freethinking With a Plan

Follow these rules and let the juices flow during your brainstorming sessions

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  • Before you start, make sure you define the problem or issue you're going to discuss.
  • During the session, make sure someone writes down all ideas as they surface.
  • Once you get started, everyone must suspend judgement. Reserve criticism for after the session.
  • Encourage people to build on the ideas of others. Remember, few ideas have a single author.
  • The idea is to push the envelope--invite unconventional thinking. In fact, often the wilder the idea, the better.

And don't sweat the details. During brainstorming, quantity is more important than quality.

Excerpted from Get Smart: 365 Tips To Boost Your Entrepreneurial IQ

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