<I>Really</I> Back to Basics

If it's a simpler way of life you want, the answer is simple: Become an entrepreneur.
Magazine Contributor
2 min read

This story appears in the March 2002 issue of . Subscribe »

Since the terrorist attacks of September 11, there's been a lot of interest nationwide in getting back to basics--spending more time with family, appreciating the smaller things, learning to live in the moment. We've all been reminded that there's no telling what tomorrow may bring--as such, we don't want to waste time doing anything meaningless.

In so many ways, this back-to-basics phenomenon is validation for . The whole premise behind owning your own is to do something you really want to do, on your terms, rather than answer to someone else. Some choose to take things a step further, starting a business in a small town in order to get away from the big-city life. Yet even with this desire to get back to basics, there's a in certain camps that entrepreneurs who start their businesses in "losing" towns won't succeed--that starting a business is hard enough as it is without the added difficulty of starting up in a town that could be set in its ways and unwilling to try new things (namely, your business).

But as you'll see in Winning in a Losing Town, it's possible not only to start up in a small town, but to prosper far beyond anyone's expectations, perhaps doing even better than someone located in a big city. The same rules of start-up apply when you start your business in a place unheard of by anyone but those who live there--you just have to factor in the unique added twists that accompany starting up in a small town, and you'll be well on your way to success.

I'm not saying every needs to start their businesses in a remote location. If they did, those locations would become big cities themselves. It's just that we need entrepreneurs everywhere, from Anytown to . Where there are people, there are opportunities. And it's entrepreneurs who find those opportunities and seize them.


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