Marketing Now

You get action by increasing urgency.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Stress the short-term nature of the opportunity. Underscore how simple it is to get the benefit of the product...with just a phone call. Offer additional information for a phone call or returned coupon. Connect a benefit directly with the action line.

  • Our smart copiers will change the way your business handles paper. Call now for more free information.
  • A full-body massage won't just make your day...it will make your week! Set up an appointment today.
  • Make a decision now to change the financial path of the rest of your life. Give me a call today.
  • These special-value prices will last for only three more weeks. Don't miss out.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur