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Stress the short-term nature of the opportunity. Underscore how simple it is to get the benefit of the product...with just a phone call. Offer additional information for a phone call or returned coupon. Connect a benefit directly with the action line.

  • Our smart copiers will change the way your business handles paper. Call now for more free information.
  • A full-body massage won't just make your day...it will make your week! Set up an appointment today.
  • Make a decision now to change the financial path of the rest of your life. Give me a call today.
  • These special-value prices will last for only three more weeks. Don't miss out.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

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