Stay On the Straight and Narrow
There is no magic formula for successful marketing, but there is one guiding principle--stay focused.
Great brands stay focused on their concepts. When a brand loses its focus, bad things happen. That doesn't mean you can't expand at all; just don't stray from your core business or the reason why customers came to you in the first place.
Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business