Stay On the Straight and Narrow

There is no magic formula for successful marketing, but there is one guiding principle--stay focused.
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Great brands stay focused on their concepts. When a brand loses its focus, bad things happen. That doesn't mean you can't expand at all; just don't stray from your core business or the reason why customers came to you in the first place.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

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