Press Release Preparation

When you send in a release and encourage the editor to call for more information, be prepared for the call.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

What additional information do you have to give out? If you're shrewd, you'll put only the basics in the initial release, but make it enough of a tease to encourage the editor's call. Have a background information already prepared. Putting things in a Q&A (question and answer) format is easy, and it simplifies the job for the editor or reporter.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur