Press Release Preparation

When you send in a release and encourage the editor to call for more information, be prepared for the call.
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What additional information do you have to give out? If you're shrewd, you'll put only the basics in the initial release, but make it enough of a tease to encourage the editor's call. Have a background information already prepared. Putting things in a Q&A (question and answer) format is easy, and it simplifies the job for the editor or reporter.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

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