Should You Fire Your Web Site?
If your Web site isn't doing its job--selling--why are you keeping it on your sales team?
Ask yourself this: If your Web site were one of your salespeople, would you keep that employee on your team? In other words, is your Web site doing its job--selling?
Almost every viable business today has a Web site that serves a number of purposes. Even a basic Web presence ensures a visitor that the company is for real and still in business. At larger companies, the marketing or Web department controls the messaging, content, look and feel. Support may have a section to offload customer service. Highly integrated businesses may even tie distribution and the supply chain to the site, allowing customers to check their orders.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market
