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Buy? Cell?

Do your homework before choosing a plan.

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This story appears in the April 2002 issue of Entrepreneur. Subscribe »

Dropped calls, coverage gaps, billing complaints-these are regular features of cell phone use. J.D. Power and Associates found that 59 percent of subscribers experienced service problems in 2001, up 6 percent since 2000. So how can you avoid weak networks?

Start by contacting local businesspeople with cell phone usage and travel patterns similar to your own. WirelessAdvisor.com hosts discussion groups where entrepreneurs post comments on service quality in their areas.

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