Crossing Over

Trend spotters tell us that all products and services are becoming crossovers.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

You can no longer assume a difference between, for instance, a residential and a commercial customer. What's right for one may also be right for the other. Indeed, so many customers are entrepreneurs themselves that work and home are melding. Likewise, don't assume traditional distinctions between urban, suburban and rural residents. City people are moving out to hinterlands because they can be technologically connected anywhere rural dwellers are moving into cities in search of opportunity. Don't make assumptions about customers--they could backfire.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

More from Entrepreneur

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.