Crossing Over
Trend spotters tell us that all products and services are becoming crossovers.
You can no longer assume a difference between, for instance, a residential and a commercial customer. What's right for one may also be right for the other. Indeed, so many customers are entrepreneurs themselves that work and home are melding. Likewise, don't assume traditional distinctions between urban, suburban and rural residents. City people are moving out to hinterlands because they can be technologically connected anywhere rural dwellers are moving into cities in search of opportunity. Don't make assumptions about customers--they could backfire.
Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market