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Hire and Hire

If you plan on making the sales you need to survive the recession, maybe you need more people to do the selling.

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This story appears in the April 2002 issue of Entrepreneur. Subscribe »

For the briefest moment, New Economy inmates were running the talent ward of the asylum. Managers scrambled to attract and retain talent, whispering sweet nothings of stock options, fat salaries and jeans five days a week. Those days now seem to be a short-but-sweet chapter from some antiquated history tome, and we're all questioning the reliability of our recent memories like that poor guy from the movie Memento.

Entrepreneurs, while not immune to the necessity of belt-tightening, are forward-thinking enough to see the upside to a prodigal labor market. If you're accustomed to running lean, you may be well-positioned to leverage current circumstances by bringing in top-tier sales talent. At a time when chasing every lead is crucial, your reaction to adversity shouldn't be huddling in the fetal position under your desk.

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