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Marketing Buzz 04/02

Why teaching could be an entrepreneur's most important job and the latest advice on self promotion

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This story appears in the April 2002 issue of Entrepreneur. Subscribe »

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Entrepreneurs have to be accountants, marketers, human resource managers and CEOs. But to really be effective, they have to be teachers, too. It pays to make educating customers about your product or service an integral part of your marketing campaign.

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