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Little Women

In industries dominated by giants, small companies must break the rules to survive.

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This story appears in the April 2002 issue of Entrepreneur. Subscribe »

How does a woman with the vision to create pure skin-care products go up against the multimillion-dollar companies dominating the cosmetics industry? Very carefully.

Barbara Close, 40, the founder and CEO of Naturopathica Holistic Health Ltd., had been a massage therapist for years when she opened a holistic skin care spa in the Hamptons, New York, in 1995. The spa's initial product, an "herbal remedy chest," contained a selection of natural remedies.

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