Stay the Course

A key factor in any business or marketing effort is to stay the course.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Watching the competition is important, but once you've got a lead on what others are doing, plan your work and work your plan. You shouldn't ignore the competition, nor should you get carried away with trying to second-guess what others are doing. A lot of corporations spend too much time looking at what the competition is doing. Too many people worry so much about their competitors that they forget what they are all about. Instead of becoming leaders in their industry, they become followers of the competition, and that almost guarantees that they'll never be No. 1 in their fields. If you're confident in your vision, don't go overboard with worry about your competition. Let them worry about you.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding