Service is All Around You

Pay attention to the services you run across as you live your life.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Can you translate them into similar services your business might provide? One piano tuner I know always books the next appointment--even though it may be four to six months away-before he leaves a tuning. He's locking in business rather than leaving it to chance. Can you use a "pre-booking technique"? The salesman who sold me my car knows exactly how old it is, and he sends me a "Hi, how are ya?" card every year or so. As the car ages, the frequency of the cards increases. Would this same timed approach work for your product?

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

More from Entrepreneur

Jon Horowitz is dedicated to helping brands with grow their social footprint by aligning with influencers and creating innovative content.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur