Study Your Junk Mail

Before you throw out that pile of junk mail, take a look and maybe hold on to a few pieces for reference.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Go to direct-mail school in your mailbox. If you're like most Americans, each day your mail brings you a handful of direct-mail solicitations that you can use as your hands-on education. Study the letters. Use design ideas from the fliers. Keep copies of different types of reply cards. Big-time direct-mail companies spend millions refining their mailing techniques. You can use that information for the price of tearing open the envelope. A real bargain.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur