Study Your Junk Mail

Before you throw out that pile of junk mail, take a look and maybe hold on to a few pieces for reference.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Go to direct-mail school in your mailbox. If you're like most Americans, each day your mail brings you a handful of direct-mail solicitations that you can use as your hands-on education. Study the letters. Use design ideas from the fliers. Keep copies of different types of reply cards. Big-time direct-mail companies spend millions refining their mailing techniques. You can use that information for the price of tearing open the envelope. A real bargain.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Book Sale - Save 60%!


Through 6/20/21, save on our collection of recommended side hustle and Start Your Own books, including:

  • Start Your Own eBay Business
  • Start Your Own Business
  • Start Your Own Etsy Business
  • And more

Use code SIDEHUSTLE2021 to claim your savings!

Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur