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Serve It Up

Customers often have trouble plunking down their cold hard cash for intangible services.

Opinions expressed by Entrepreneur contributors are their own.

They're much more comfortable if they can walk away with the purchase they can touch and feel. You can make what your do more palpable by offering a package deal that gives your service some semblance of a product.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

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