Serve It Up

Customers often have trouble plunking down their cold hard cash for intangible services.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

They're much more comfortable if they can walk away with the purchase they can touch and feel. You can make what your do more palpable by offering a package deal that gives your service some semblance of a product.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur