TCBY Turnaround

<b></b>
  • ---Shares

Salt Lake City--Before Mrs. Fields Famous Brands acquired the ailing yogurt chain, sales were melting away, but now there's a new TCBY. In fact, the new look has contributed to a sales turnaround of more than 15 percent since fourth quarter 2000. This marks the first time in eight years that TCBY has shown a sales increase in year-over-year basis.

Gone are the pink and green color scheme and original logo; they've since been replaced with new counters, chairs, ceiling fans and wall clocks. Another addition is Arthur's Corner, a place where children can eat their treats while coloring or watching "Arthur" videos. -QSR

Next Article:
A Look at the Demanding Schedule of Elon...
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.