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Ascentive: Downloadable Utility Software

A start-up finds success offering unique software programs via its Web site.

This story appears in the April 2002 issue of Entrepreneurs Start-Ups magazine.

At my house, after the dishes were cleared from the Thanksgiving table and the visiting relatives went home, my brother and I would crash on the couch and watch TV. The Schran family does things a little differently. After their Thanksgiving feast in 1998, brothers Adam and Andrew, then 22 and 11, sat together and sketched out their plans for a software development company. They launched it two months later.

Philadelphia-based Ascentive LLC develops downloadable performance utility software that does everything from protecting privacy to synching your computer's clock with the atomic clock used by the federal government. All products are developed in-house and sold through the company's Web site,

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