Creating Your Marketing Message

Here's how to make the message a positive one.
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  • First, create a one- or two-sentence positioning statement describing what sets you apart from your competition. Keep it short, simple and snappy, and then communicate it in some form in all your marketing materials.
  • Don't scrimp when crafting your marketing message. If you don't have the talent, pay for a professional to design your logo and marketing materials. You need these to represent you professionally and persuasively.
  • Use public relations to spread the word. Don't overlook community newspapers or local radio stations when sending out press releases.
  • Finally, remember your goal is to build positive awareness of your business.

Excerpted from Get Smart: 365 Tips To Boost Your Entrepreneurial IQ

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