Handle Customers With Care

One negative interaction with a customer can cripple your business.
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Make sure you deal with all your customers in good faith and with integrity. A single disgruntled customer can do some serious damage to your reputation. Negative word-of-mouth, especially on computer bulletin boards and the Internet, can cripple your business, even more than positive public relations can help it. So do things right from the get-go and treat customers with respect.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business