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Make Some Noise With Your Marketing

The SCREAM PIGS theory is all you need to make sure your marketing message gets heard.

This story appears in the April 2002 issue of

Marketing noise-it's everywhere, and it's loud! It's the telemarketing reps calling us with a free trial and the pushy salesperson crowding us in the retail store. It's the TV stations that fill our favorite shows with fast-talking images and product pitches. It's the radio jingles we sing along to as we're told about the limited-time offers that will solve all our problems.

The noise is getting worse online. I got close to 120 e-mails today, and more than half of them were urging me to buy something I wasn't looking for, or don't need or want.

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