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Make Some Noise With Your Marketing

The SCREAM PIGS theory is all you need to make sure your marketing message gets heard.

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This story appears in the April 2002 issue of HomeOfficeMag.com.

Marketing noise-it's everywhere, and it's loud! It's the telemarketing reps calling us with a free trial and the pushy salesperson crowding us in the retail store. It's the TV stations that fill our favorite shows with fast-talking images and product pitches. It's the radio jingles we sing along to as we're told about the limited-time offers that will solve all our problems.

The noise is getting worse online. I got close to 120 e-mails today, and more than half of them were urging me to buy something I wasn't looking for, or don't need or want.

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