Mix Up Your Marketing

Smart marketers mix media instead of targeting a single marketing venue.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

If you communicate using a variety of media (print, broadcast, outdoor, transit), you reach more people and have more chances to reinforce your marketing message. If a consumer hears your ad on the radio, then sees a billboard with your ad, it strengthens your message and increases brand awareness. Examine available media, then develop environments for the lowest cost.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur