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Mix Up Your Marketing

Smart marketers mix media instead of targeting a single marketing venue.

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If you communicate using a variety of media (print, broadcast, outdoor, transit), you reach more people and have more chances to reinforce your marketing message. If a consumer hears your ad on the radio, then sees a billboard with your ad, it strengthens your message and increases brand awareness. Examine available media, then develop environments for the lowest cost.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

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