Mix Up Your Marketing
Grow Your Business, Not Your Inbox
If you communicate using a variety of media (print, broadcast, outdoor, transit), you reach more people and have more chances to reinforce your marketing message. If a consumer hears your ad on the radio, then sees a billboard with your ad, it strengthens your message and increases brand awareness. Examine available media, then develop environments for the lowest cost.
Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business