On With the Show

Trade shows are the primary way for new businesses to find suppliers.
1 min read
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All major suppliers in an industry display their products at seasonal trade shows, where retailers go to buy and look at new items.

Although retailers buy from various sources year-round, trade shows are an important event in every store owner's buying cycle. Most retailers attend at least one trade show per year. Smart buyers come prepared with a seasonal budget calculated either in dollar amounts or in quantities of various merchandise.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need

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