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Dot.common Sense

A simple lesson learned is another penny earned when it comes to dotcom survival.

This story appears in the May 2002 issue of Entrepreneur. Subscribe »

What makes a B2C e-commerce Web site successful? How do some pure-play dotcoms continue to thrive, even in today's difficult business climate?

To get answers to these questions, we scoured the Net for ordering processes, customer service policies, Web site design, product selection, availability-even return policies and originality. The goal? To find out what leads to success on the Net.

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