Subscribe to Entrepreneur for $5

Marketing Buzz 05/02

A market you may be ignoring and the popularity of nostalgic advertising

This story appears in the May 2002 issue of Entrepreneur. Subscribe »

New Alternative

Are you missing out on a potentially lucrative market right under your nose? Maybe you should focus on gay and lesbian consumers, many of whom have high discretionary incomes.

Memorial Day Subscription Sale- Unlock this subscriber exclusive article and more for 20% off today.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.

Get a year subscription today for 20% off. Just use code SAVE20 at checkout.

Entrepreneur Editors' Picks