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Looks Good on Paper

Your business deserves an ad that's just begging for attention.

This story appears in the May 2002 issue of Entrepreneur. Subscribe »

Charitable still has an air of special currency and poignancy since last year's terrorist attacks. And United Way hopes to touch on those feelings in the ad shown here.

Besides the thought-provoking message in the copy (which I'll get to in a moment), the overall look of the ad deserves commendation. It's quiet and minimal, yet graphically arresting. This makes it stand out in the typically busy bazaar of a monthly magazine.

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