Subscribe to Entrepreneur for $5
Subscribe

Slumber Party

Low-budget marketing tips you can use while the economy is sleeping

By
This story appears in the May 2002 issue of Entrepreneur. Subscribe »

In an economic downturn, yesterday's marketing strategies just won't cut it. Either they're too expensive, or your audience has tuned out. But that doesn't mean you should start cutting your marketing budget. Instead, you should use this time to develop specific strategies that produce bottom-line results. That means you have to get back to basics and adopt new, hard-working tactics that bring you closer to your customers.

Here are five steps you can take today to help your company ride out the rocky times. They may not give you a recession-proof business, but they'll keep your marketing efforts moving in the right direction through this downturn and beyond.

Memorial Day Subscription Sale- Unlock this subscriber exclusive article and more for 20% off today.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.

Get a year subscription today for 20% off. Just use code SAVE20 at checkout.

Entrepreneur Editors' Picks