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Road Dogs

Driven by concern for his dog, one entrepreneur gives car-loving canines everywhere a brand new leash on life.

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This story appears in the May 2002 issue of Entrepreneur. Subscribe »

What: A canine vehicle restraint harness

Who: Carl Goldberg of Ruff Rider LLC

Where: Boulder, Colorado

When: Started in 1995

Carl Goldberg's dog, Maxie, almost lost his life when the unrestrained Labrador took out the front windshield with his head in a car accident. From that day on, Goldberg vowed he'd never expose his beloved pet to danger again. With the guidance of Maxie's vet, a $500,000 investment and six years of development, the Ruff Rider canine vehicle restraint system was created to benefit pets and give their owners greater peace of mind.

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