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Easy, e's

Experts debate whether it's time for e-words to kick back and take a breather.

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This story appears in the May 2002 issue of Entrepreneur. Subscribe »

We've said quick goodbyes to many buzzwords after the dotcom bubble burst. But what about those granddaddies of Web terms, "e-business" and "e-commerce?" Are these e-words even relevant anymore? We went to the experts--Marc Pearl, senior vice president and technology/communications/e-commerce practice group leader of Fleishman-Hillard Inc.'s Washington, DC, public affairs/government relations subsidiary, FH/GPC.; and Michael Drapkin, CEO of XB5 Partners Inc., a business, technology and management consulting firm in New York City and chair of e-commerce management for Columbia University's executive IT management program-and checked up on their vocabulary:

Marc Pearl: "It's all a question of how you're looking at it. The ultimate goal is for a recognition that business and commerce are not distinguished by the modes and channels of distribution. We never called it 'telephone commerce' or 'telephone business.' It's simply utilizing a technology in a more efficient and effective way.

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