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Oh, Great

If anybody can point us in the direction of greatness, our money is on this guy.

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This story appears in the May 2002 issue of Entrepreneur. Subscribe »

Over the years, he's become something of an entrepreneurial icon. Jim Collins is the co-author of Built to Last: Successful Habits of Visionary Companies(HarperBusiness), a national bestseller for more than five years. More recently, he wrote Good to Great: Why Some Companies Make the Leap . . . and Others Don't(HarperBusiness). So for our 25th anniversary issue, we dragged him out of his management research laboratory in Boulder, Colorado, and talked to him about entrepreneurship-the good, the bad and the great.

What have been the greatest changes in entrepreneurship in the last 25 years?

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