Oh, Great
If anybody can point us in the direction of greatness, our money is on this guy.
Over the years, he's become something of an entrepreneurial icon. Jim Collins is the co-author of Built to Last: Successful Habits of Visionary Companies(HarperBusiness), a national bestseller for more than five years. More recently, he wrote Good to Great: Why Some Companies Make the Leap . . . and Others Don't(HarperBusiness). So for our 25th anniversary issue, we dragged him out of his management research laboratory in Boulder, Colorado, and talked to him about entrepreneurship-the good, the bad and the great.
What have been the greatest changes in entrepreneurship in the last 25 years?
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