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Keep in Touch With Customers

It's important that people be able to reach you when they need you.

Here's how to remain as accessible as possible:

  • Maintain an up-to-date phone system. Your communications technology is advancing so quickly, it's hard to keep up. Call several phone companies and compare how they can serve your needs.
  • Get connected with a reliable voice messaging system and/or a cell phone and pager. Remember, busy signals are unprofessional, so make sure calls are forwarded to an answering system if you're on the line.
  • Strongly consider creating a Web site. A site can establish your presence in the market, provide existing and potential clients with information about your business, and send the message that you are a forward-thinking company.

Excerpted from Get Smart: 365 Tips To Boost Your Entrepreneurial IQ