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Dealing With the Press

Be sensitive to the time constraints affecting the media.

Broadcasters and newspaper reporters work on very tight schedules. Contact them two or three weeks before the event you want publicized to allow time for a second contact before the event itself. With the trade press, you need to think months ahead. Get a copy of their editorial calendar, which is normally prepared at least a year in advance, before contacting them. Try to tie your release or article in with the issue that relates best to your subject.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales