Dealing With the Press
Grow Your Business, Not Your Inbox
Broadcasters and newspaper reporters work on very tight schedules. Contact them two or three weeks before the event you want publicized to allow time for a second contact before the event itself. With the trade press, you need to think months ahead. Get a copy of their editorial calendar, which is normally prepared at least a year in advance, before contacting them. Try to tie your release or article in with the issue that relates best to your subject.