Send Out Press Releases

Try these tips for getting your releases noticed.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

First, select the right media for your story. Create a press list of reputable media that target your market. Familiarize yourself with each publication on your list so you'll know what kind of information they use and how they present it.

When you mail your release, send it to a specific writer or editor. You can send your release by mail, fax or e-mail. Call the publication to find out who to send your message to and that person's preferred method of receipt.

Don't write in generalities. Make sure your release contains beneficial information that is new, different or trendy.

Excerpted from Get Smart: 365 Tips To Boost Your Entrepreneurial IQ

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur