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Web Community for Summer Camps & Campers

Uniting camps with parents looking for the perfect place to send their children for the summer

This story appears in the May 2002 issue of Entrepreneurs Start-Ups magazine.

When Ari Ackerman first presented his idea for an Internet-based summer camp marketing company to venture capitalists, the investors weren't sure if he could succeed. But Ackerman was.

Ackerman spent 11 years of his life at camp, both as a camper and a camp counselor. And while studying at the Kellogg Graduate School of Management at Northwestern University in Evanston, Illinois, he spent a chunk of time researching the summer camp industry. What he found spelled opportunity: "There were all kinds of opportunities for providing technology to the industry--[to people who] either couldn't afford it or [didn't] have it yet," explains Ackerman, 31.

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