Grow Your Business, Not Your Inbox
Trademarks can be applied to slogans, mascots or symbols of your business as long as they are unique and original. If your business is called On-Time Delivery Couriers, and you always advertise it as "On-Time Delivery Couriers-Where Every Package Is Treated Like a Chandelier," you may be able to get your slogan, "Where Every Package Is Treated Like a Chandelier," trademarked. Likewise, if you design a sign bearing a specially drawn courier, that sign and mascot may be able to receive trademark protection.
Excerpted from Starting a Home-based Business