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Ad Smarts

The right wording will make qualified job candidates take notice
1 min read
Opinions expressed by Entrepreneur contributors are their own.

To attract the right job candidates to your company, specify the job's specification and description when writing your ad. The best way to avoid wasting time on interviews with people who do not meet your needs is to write an ad that lures qualified candidates but discourages others.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need

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