Kahala Corp. Readies New Expansion Strategies for Ranch*1 Chain

<B></B>
1 min read
Opinions expressed by Entrepreneur contributors are their own.

New York--Battered but not beaten by financial scandal and bankruptcy, the Ranch*1 chicken chain's new parent is laying the groundwork not only to revive the brand but also to turn the regional operator into a national contender. Widely admired by local consumers and critics as one of the more flavorful and nutritional fast-food options in the New York region, Ranch*1 was purchased out of Chapter 11 bankruptcy reorganization last month by Kahala Corp., a multi-concept quick-service franchisor based in Scottsdale, Arizona.

A new marketing campaign, the introduction of a new store prototype and contracts with new marketing and design firms will help spark expansion of the 52-unit chain by area developers, Kahala is predicting. -Nation's Restaurant News

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur