My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Kahala Corp. Readies New Expansion Strategies for Ranch*1 Chain

<B></B>
1 min read
Opinions expressed by Entrepreneur contributors are their own.

New York--Battered but not beaten by financial scandal and bankruptcy, the Ranch*1 chicken chain's new parent is laying the groundwork not only to revive the brand but also to turn the regional operator into a national contender. Widely admired by local consumers and critics as one of the more flavorful and nutritional fast-food options in the New York region, Ranch*1 was purchased out of Chapter 11 bankruptcy reorganization last month by Kahala Corp., a multi-concept quick-service franchisor based in Scottsdale, Arizona.

A new marketing campaign, the introduction of a new store prototype and contracts with new marketing and design firms will help spark expansion of the 52-unit chain by area developers, Kahala is predicting. -Nation's Restaurant News