Closing the Sale at a Trade Show
Not all deals are made inside the noisy exhibition hall.
When attending trade shows, many businesses host a "hospitality suite," a group of rooms at a nearby hotel to which they can go with prospects, respected suppliers or just friends in the industry. It's a place away from the hubbub of the exhibition hall where parties can talk business and generally get acquainted. The rooms are commonly supplied with food, drink and sales tools.