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Market Your Service Business on Any Budget

No matter what your budget, spreading the word about your local service business is within your power. All it takes is a little planning.

This story appears in the June 2002 issue of Entrepreneur. Subscribe »

There's always more than one way to solve a marketing puzzle, and the tactics employed are often chosen based on the size of a company's budget. In this and the next two months, I'll take a single marketing challenge and show you ways to solve it at three budgetary levels. So whether you're bootstrapping or flush with funds, you'll see how creative thinking is at the heart of reaching every marketing goal.

The Challenge

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