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The Wireless Way

Capitalizing on a trend so big you can't really call it a trend

This story appears in the June 2002 issue of Entrepreneur. Subscribe »

At 23, John Phillips didn't know what he wanted to do with his life. And, with two jobs taking up the bulk of his time, it didn't seem like he would ever be able to figure it out. On the manic evenings he spent selling electronics for Sears and the backbreaking pre-dawn hours he spent loading UPS trucks, he never imagined he was about to get an offer he couldn't refuse. Phillips was only a year away from being promoted to a UPS driver when a friend, Ken Goich, asked him to manage all three of the @Wireless locations he was planning to open.

"I knew I had to make a decision," says Phillips. "I was either going to drive a truck my whole life, or take a chance with something else."

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