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Mind Over Mass

"You are getting sleepy . . . I mean 'skinny.' "

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This story appears in the June 2002 issue of Entrepreneur. Subscribe »

While the dieting industry continues trying to revamp and repackage low-carb, low-fat, pill and liquid diets that are guaranteed to slim down your checking account balance before they do anything to your waistline, Bob Harris continues to build a thriving business helping people shed their excess weight through hypnosis.

"The majority of dieting programs focus on weight," says Harris, 51, who owns a Positive Changes Hypnosis Centers franchise in Fountain Valley, California. "We don't even weigh [our customers]. We don't want them focusing on the scale. They know if they're losing weight or not. We want them focusing on their bodies."

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