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Doing Good

With a little effort and dedication, these small businesses are making a huge difference in the world.

This story appears in the June 2002 issue of Entrepreneur. Subscribe »

Did you ever dream of saving an endangered species? Or possibly conserving natural resources while providing an economic boost to a developing country? These altruistic actions are possible, and, best of all, you don't even have to join the Peace Corps or start a nonprofit organization to carry out your vision for a better world. Meet some globally minded business owners who rake in nice profits with their ventures.

An eye-opening experience inspired Jon Stocking to create his Endangered Species Chocolate Co. in 1994. While fishing on a tuna boat in the Pacific, Stocking saved a dolphin and its mother from the fishermen's nets-and vowed to take environmental action on a daily basis. A former caterer, Stocking, 45, focused on making organic chocolate bars with pictures of endangered species on the wrappers because, he says, "[I thought] chocolate would be a great medium for an environmental message-to use [the product] as a vehicle to educate and donate."

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