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Plug In the Numbers

Somewhere in all those statistics the media spew, you might find the truth.

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This story appears in the June 2002 issue of Entrepreneur. Subscribe »

In the wake of September's terrorist attacks, news outlets from the New York Daily News to the Los Angeles Times saw a trend. Americans were cocooning--we were pampering ourselves at home rather than going out.

Hold that, some of these same organizations reported weeks later--we were wrong: There is no trend.

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